Label Design & Mock Ups
About
My idea for this project was to create a bubble bath brand/packaging aimed at feminine-identifying people in their 20s.
I used pastel colours and fine line illustrations to create relaxing designs that were easy on the eye, and would fit nicely in both a light and airy or mood-lit bathroom space.
After designing the original packaging labels, I also experimented with creating some Instagram story ad templates to develop the brand identity further. I took inspiration from 80s patterns (or bus seat patterns as I like to call them!) and created layered collage designs, mixing and matching the shapes and colours to create a Gen Z take on some iconic retro design.
Social Media Posts
